As expected, LinkedIn launched a personalized news site this morning, and while it's not going to replace Twitter, it could give LinkedIn users reason to visit the site a lot more often.
That could help LinkedIn earn more money from advertising as it prepares for its IPO this year.
The site is called LinkedIn Today, and it looks a lot like any other news aggregator -- think Google News. The difference is that news stories are selected and given prominence based on your industry interests, stories that are popular among members of your LinkedIn network, and stories that are popular across the entire LinkedIn network.
Compliments from Innovation Daily
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